‘Don’t buy equipment, identify the right vendor.’

Read how to make proton therapy a success

‘Proton Therapy’s biggest problem is lack of transparency.’

Read how to make proton therapy a success

‘Independent consultancy made the difference for us.’

Read how to make proton therapy a success

‘You can start to minimise risk in proton therapy today.’

Read how to make proton therapy a success

‘Patient selection and patient referral are pivotal.’

Read how to make proton therapy a success

‘Proton therapy technology is the least of your worries.’

Read how to make proton therapy a success

Trees with Character provides independent proton therapy consultancy for starting initiatives, for operational centers, and for vendors.

Trees with Character offers a unique spectrum of expertise. From the physics behind proton therapy’s therapeutic benefits to the many risks and pitfalls in realising and running a healthy proton therapy center.

Trees with Character uses it 18+ years of expertise, its extensive network, and the approach of Decision Free Solutions to minimise risk in achieving your aim.

Independent Proton Therapy Consultancy — Let's minimise risk

Trees with Character provides solutions in the following fields:
all services | Solutions in proton therapy

Workshops and Speaker Engagements

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We provide a workshop proton therapy which ends with a simple but client-specific business case. We also talk all things proton therapy, for everyone!

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Developing a Proton Therapy Business Case

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Often the decision to yes/no continue with a proton therapy project starts with a comprehensive business case. The heart of the BC is a initiative-specific operational model. We can help you build it

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Independent Risk Assessment for Initiatives and Investors

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Is a particular proton therapy project viable? Does the business case make sense? An independent assessment for initiatives and investors.

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Proton Therapy Consultancy for Initiatives.

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Is Proton Therapy a realistic proposition? Why are some centers struggling? How to identify the best vendor for my project? What are the risks banks are interested in? The number of challenges is staggering. We offer the solutions.

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Executive project management.

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When running a Proton Therapy project the list of challenges seems endless. How to build expertise, and a referral network? What is a suitable strategy, how to get a realistic BC? How to identify the best vendor for my project? Where to get help? You get it here.

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Vendor selection and procurement

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In proton therapy you do not merely buy a machine, you identify a vendor whose expertise is pivotal to the success of the proton therapy center during its operational lifetime. A service to help both initiatives and vendors to make a match.

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Proton Therapy Consultancy for Vendors.

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Each proton therapy vendor has a unique proposition in the market and plenty of expertise. But how to bridge the knowledge gap to prospective clients, how best to help them to get them what they need, how to keep their projects moving?

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Our services >
The four steps of Decision Free Solutions applied to proton therapy:
Definition
Identification
Clarification
Execution
1
2
3
4

What are the aims of the project, what is the environment in which it is to succeed?

Which vendor possesses the right kind of expertise to realise the aims?

How will the vendor go about to realise the aims? How will it guarantee the solution will remain relevant?

The vendor will not just deliver equipment, it provides a solution for the entire operational duration of the proton therapy center.

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Experience

Let’s talk proton therapy!

Asking questions is for free.

When you want to learn about proton therapy first hand, from the why to the how, from the benefits to the risks.

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Workshop Proton Therapy.

A hands-on approach

When considering proton therapy, but not yet ready to commit (and could use a simple client-specific business case).

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More experience >
Patient selection and patient referral are pivotal.

Many proton therapy centers struggle because of an unrealistic projection of the number of patients that will be treated. In the past, and even in the present, the number of patients projected to be treated was simply the number that was required to make the business case look good. Today we know that the most successful centers treat, on average, no more than 300 patients per treatment room. But to achieve even this number takes great effort. There is the challenge of identifying the patients who will benefit from proton therapy, and there is the challenge of getting these people referred to the center.

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Don’t buy equipment, identify the right vendor.

Initiatives who want to provide proton therapy treatments — often hospital organisations — are confronted with very complex and very capital intensive equipment they have never procured before. A proton therapy project is perceived as a major risk, and rightly so. Too many centers have failed or are failing. The risk lies not with the equipment, however. All vendors build reliable machinery delivering identical protons. Not all vendors, however, provide the same expertise and solutions. Initiatives should not focus on technology, but on identifying the vendor who is best able to meet their particular challenges.

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You can start to minimise risk in proton therapy today.

A decision is a conclusion reached after careful consideration. If you have to think about something it means this something is not transparent. If you take a decision when something is not transparent risk increases. This risk is minimised by unambiguous aims and access to expertise. What is it that you need to achieve? Who is the expert that will help you achieve it? Trees with Character helps with both.

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Proton therapy technology is the least of your worries.

Cyclotrons and synchrotrons alike are built to last for decades — as is shown by the early proton therapy centers who became operational in the previous millennium. To this day, however, the complexity of the equipment often is an initiative’s biggest concern and many resources are spent on trying to understand it. Meanwhile none of the proton therapy centers who failed failed because of the technology. There are other, much more relevant issues and challenges to be considered.

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Independent consultancy made the difference for us.

Proton therapy vendors have a lot of expertise. They also need to sell their equipment and associated services and may not point out which of an initiative’s assumptions are unrealistic. Some consultants possess great expertise — as well as an agreement with a vendor. Independent consultancy can make a difference. Independent consultancy means that the only interest to consider is your interest. Trees with Character will help you to make the right choices.

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Proton Therapy’s biggest problem is lack of transparency.

Initiatives don’t share their overall aims, vendors focus on technology. Everybody is blind to the other side’s needs and capabilities. Without transparency everything is a risk. Everybody is looking for safety and control. Many resources are spent on inspections, on meetings, on the contract. But there is another way.

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