‘Procuring proton therapy equipment.’
Procuring complex technology is always challenging. How is the buyer to know he gets what he needs when he doesn't understand the technology? How to differentiate between competing technologies? Well, don't. Define your goals instead of a long list of requirements, and identify the vendor with the relevant expertise.
‘A Business Case for a Proton Therapy Initiative.’
An expanding German hospital wanted to realise a proton therapy center. It was the central element in their strategy to become a regional oncology institute. Trees with Character asked all the questions and obtained all the information required to build a 20 year business case and presented it to the various stakeholders, including investors.
‘Project managing a proton therapy center.’
From 2012 till 2016 the founder of Trees with Character's managed a proton therapy center from scratch to the point where vendor selection, reimbursement, and financing had been finalised. Then politics intervened — yet another risk in proton therapy to minimise. This case gives an overview of main activities as well as risks.