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Making Expertise Matter in Proton Therapy
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Workshops and Speaker Engagements

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Developing a Proton Therapy Business Case

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Independent Risk Assessment for Initiatives and Investors

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Proton Therapy Consultancy for Initiatives.

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Executive project management.

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Vendor selection and procurement

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Proton Therapy Consultancy for Vendors.

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Independent Risk Assessment for Initiatives and Investors

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Too many proton therapy centers are technically bankrupt and failing to make ends meet. Business cases were and continue to be unrealistic. Not surprising when nor the initiatives nor the vendors have an incentive to take into account all a project’s risks. This is left to investors or accountancy firms or other parties with little to no experience in proton therapy.

Trees with Character provides independent proton therapy risk assessments for organisations who want to realise a proton therapy project and for investors asked to assist in financing.

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This is how we make proton therapy a success

Independent consultancy made the difference for us.

Proton therapy vendors have a lot of expertise and a need to sell equipment. They may not protest when unrealistic assumptions are made. Some consultants combine great expertise with ties to a vendor. Independent consultancy can make a difference.

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Don’t buy equipment, identify the right vendor.

Because of the vendor lock-in for the lifetime of the proton therapy center, the services and capacity for innovation a vendor offers are of much greater importance than current functionality of the equipment. Shift the focus.

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Patient selection and patient referral are pivotal.

Many proton therapy centers struggle because of unrealistic projections of patients being treated. But even when making a realistic projection, the challenges of patient selection and referral remain.

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Proton Therapy’s biggest problem is lack of transparency.

Proton Therapy's biggest problem is lack of transparency. Initiatives don't share their overall aims, vendors focus on technology. Everybody is blind to the other side's needs and capabilities. But there is another way.

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Experience

Let’s talk proton therapy!

Asking questions is for free.

When you want to learn about proton therapy first hand, from the why to the how, from the benefits to the risks.

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Workshop Proton Therapy.

A hands-on approach

When considering proton therapy, but not yet ready to commit (and could use a simple client-specific business case).

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Patient selection and patient referral are pivotal.

Many proton therapy centers struggle because of an unrealistic projection of the number of patients that will be treated. In the past, and even in the present, the number of patients projected to be treated was simply the number that was required to make the business case look good. Today we know that the most successful centers treat, on average, no more than 300 patients per treatment room. But to achieve even this number takes great effort. There is the challenge of identifying the patients who will benefit from proton therapy, and there is the challenge of getting these people referred to the center.

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Don’t buy equipment, identify the right vendor.

Initiatives who want to provide proton therapy treatments — often hospital organisations — are confronted with very complex and very capital intensive equipment they have never procured before. A proton therapy project is perceived as a major risk, and rightly so. Too many centers have failed or are failing. The risk lies not with the equipment, however. All vendors build reliable machinery delivering identical protons. Not all vendors, however, provide the same expertise and solutions. Initiatives should not focus on technology, but on identifying the vendor who is best able to meet their particular challenges.

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You can start to minimise risk in proton therapy today.

A decision is a conclusion reached after careful consideration. If you have to think about something it means this something is not transparent. If you take a decision when something is not transparent risk increases. This risk is minimised by unambiguous aims and access to expertise. What is it that you need to achieve? Who is the expert that will help you achieve it? Trees with Character helps with both.

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Proton therapy technology is the least of your worries.

Cyclotrons and synchrotrons alike are built to last for decades — as is shown by the early proton therapy centers who became operational in the previous millennium. To this day, however, the complexity of the equipment often is an initiative’s biggest concern and many resources are spent on trying to understand it. Meanwhile none of the proton therapy centers who failed failed because of the technology. There are other, much more relevant issues and challenges to be considered.

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Independent consultancy made the difference for us.

Proton therapy vendors have a lot of expertise. They also need to sell their equipment and associated services and may not point out which of an initiative’s assumptions are unrealistic. Some consultants possess great expertise — as well as an agreement with a vendor. Independent consultancy can make a difference. Independent consultancy means that the only interest to consider is your interest. Trees with Character will help you to make the right choices.

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Proton Therapy’s biggest problem is lack of transparency.

Initiatives don’t share their overall aims, vendors focus on technology. Everybody is blind to the other side’s needs and capabilities. Without transparency everything is a risk. Everybody is looking for safety and control. Many resources are spent on inspections, on meetings, on the contract. But there is another way.

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